Selected insights
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Product Positioning: Turn Broad Capabilities into a Testable Claim
A two week process clarifies priority users, core situations, and alternatives to form a positioning hypothesis the team and market can test.
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Brand Narrative Workshop: A Shared Language for Website, Pitch, and Sales
User problems, product turning points, and credible evidence form a narrative reusable across channels.
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Growth Experiment Co Creation: Six Weeks to Find Repeatable Actions
Design, run, and review a six week experiment around one specific growth bottleneck.
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Positioning as a Set of Choices
Useful positioning changes product priorities, sales qualification, and the opportunities a team declines.
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Whose Question Should the First Screen Answer?
The first screen chooses an audience, a situation, and a next action that deserve priority.
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Three Kinds of Evidence User Interviews Often Miss
Sequences of events, real costs, and existing alternatives provide stronger evidence than attitudes and wishes alone.
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From Feature Lists to a Value Narrative
Organize content around users' decisions so features explain a credible mechanism at the moment readers need them.
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A Research Rhythm That Keeps Small Teams Moving
Light recruitment, regular reviews, and an evidence log make research part of weekly work.
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Case Study: Refocusing a Collaboration Tool on Its Core Situation
A fictional case uses evidence to refocus an expanding collaboration tool on retaining decisions and their context.
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Case Study: Turning Scattered Expertise into Services People Can Buy
A fictional case shows how essays, teaching materials, and project experience can form clear service paths and an ongoing content system.